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Boost Your Business with Powerful Advertising
We help businesses reach their target audience through innovative marketing strategies.
Muhammad Saqib
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Experienced Google Ads Specialist for Small Businesses
Muhammad Saqib is a digital marketing expert with 3 years of experience in Google Ads. He has earned 5 awards for his work in helping small businesses Generating 4X ROAS by establishing a strong online presence and connecting them with their ideal customers through effective Google Ads campaigns.
PAST WORK
Project description
Client: 89transfer Mallorca, Spain
Role: Google Ad Specialist (May 2024 - Present)
Objective:Optimize Google Ads campaigns to boost revenue.
Strategy:
- Campaign Analysis: Analyzed and identified inefficiencies in 7 existing search campaigns.
- Consolidation: Combined them into one streamlined campaign with three targeted ad groups.
- Optimization: Enhanced keyword targeting, bidding strategies, and ad copy.
Results:
- Revenue Increase: From $4.1k (May 5-20) to $6.7k (May 21-June 6), a 63.41% increase.
By streamlining and optimizing the Google Ads campaigns, we achieved a substantial revenue boost.
Project description
GOAL
1.Scale the business
2.Increase revenue
3.Expand the business into the markets of Italy, France, and Finland.
ANALYSIS
The setup of the Google account was not 100% complete. There were no accounts for the Italian, French, or Finnish markets. And the conversion tracks were not properly tracked. Google Analytics was missing. The Ad accounts lacked negative keywords. And many keywords resulting in wasted spend on non-converting keywords.
SOLUTION
Accounts were created for the Italian, French, and Finnish markets in addition to the existing ones. A full set-up of Google accounts was made - all the necessary assets, audiences, configured conversions, and so on were added. I set up conversions and Google Analytics. Relevant texts were written for Norway, Sweden, Italy, France, and Finland.
RESULT
Niche - Video games Location - Norway, Sweden, Italy, France, Finland Budget - ≈$48K-50K per month Sales - ≈1550 per month Cost per sales - ≈$31
Project description
In this case study, we helped a small travel service provider generate 564 leads and achieve a 4X Return on Ad Spend (ROAS) with a budget of 18.5k.€ We overcame challenges of low brand recognition and market competition by segmenting campaigns based on travel destinations, using a mix of ad formats, and optimizing keywords. Starting with manual bidding and transitioning to smart bidding, along with compelling ad creatives and optimized landing pages, we significantly increased lead generation and revenue, demonstrating the effectiveness of our data-driven approach.
Project description
In three months, we generated 171 leads for a landscaping client in Cape Town specializing in artificial lawn installation. Starting with a 0% conversion rate, our search campaign and keyword optimization strategy led to 85 conversions, generating 186.9k ZAR in revenue with a 160% ROI, at a cost of 71.2k ZAR.